With all the changes in the European Union recently, including, perhaps most notably, the potential referendum from the United Kingdom, it has been a tense few months.
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One country who is perhaps having a better time than most however is Denmark, whose online gambling market has shown huge promise since in recent years, particularly in the last quarter.
Reports from the Spillemyndigheden Danish national gambling regulatory body have confirmed substantial growth in the countrys betting and online casino market in 2014 and 15. Its thought that the industry could soon be worth up to $960.6 million.
So what is it that is making the online gambling market so popular in Denmark? In June this year, the Spillemyndigheden revealed a huge increase in revenue from online casino activities, which were instrumental in boosting the countrys overall gaming market in the first quarter.
The report also noted a slight dip in online poker revenue, however, one form of online gambling which was noted for being particularly profitable was betting.
These figures have shown, then, that the two most popular gambling avenues in the digital world are betting and online casinos. But what makes them so appealing?
Online casinos are a relatively new pursuit which began cropping up at the turn of millennium, but now are almost as prominent as their brick and mortar counterparts. There are myriad benefits to signing up to an online version rather than hitting a land-based one; for example, in its regularly updated blog, Uptown Aces informs its players that they can make the most of their seasonal offers the same of which cannot be promised in a land-based casino.
Furthermore, the lure of the online casino is ever increased thanks to the myriad gaming options there are online. Walk into any land-based casino and youll see the same rows of old hat slot machines, perhaps a few video poker or blackjack machines, and more. In the digital world, these traditional games are made all the more exciting thanks to what developers like to call gamification that is, taking the same mundane task (think clicking slots) and making it into a game.
What has risen from all of this is a number of themed slots games for example Marvels characters are now starting to crop up everywhere in the online gaming world, making the player almost forget he or she is gambling whilst fighting comic book-themed characters.
Of course, there are more obvious benefits to online gambling too namely, the financial benefits. Theres no end to the money that can be saved from placing a bet on ones mobile compared to flying out to Vegas, but accessibility is also a huge incentive too, particularly where sports bets are concerned. Why would anybody make the trip to a bookmaker when they can bet on a live sports game during play?
Clearly, for the people of Denmark, these are all benefits which are being recognised, and as such the gaming industry in the region is prospering in otherwise pressing economic times.
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