PG is what is generally considered lower risk than most other investments. While the rest of the market has been heading for the cellar, PG has been holding up very well. It is a good investment for the long term. What is referred to as a core holding.
P&G is considered to be a long term low risk, relatively good performing stock because its products are staples required in everyday living, and will not be affected much during poor economic times. They historically pay good dividends.
Because its a Blue Chip stock with stable growth and dividends. And becauuse of that and its low beta it has much lower volatility in returns compared to the market as a whole. Its low risk, relative to the returns. And its products are consumer staples that people need regardless of the economy.
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